IDEO Creative Difference

Identity/Branding
Client: IDEO
2015

IDEO has spent 25 years observing, practicing, and perfecting with companies like Nike, Procter & Gamble, and Ford. Creative Difference harnesses this expertise by assessing and guiding organizations in developing their own creative competitiveness. The data-driven insights from Creative Difference orient leaders towards action and uncover strengths and improvement areas across all levels of their organization.

A visual identity that functions as a brand as well as modular components within the product helped to pull together the overall experience.