NFL Players Association:
Game Plan for Life After Pro Football
Design Research, Product
Client: NFL Players Association
A National Football League (NFL) player’s life revolves around football. But when the game ends, “real life” begins—and the transition can be jarring.
Through extensive user research and interviews with former NFL players, we helped NFL Players Association design a program and strategy to connect former players to everything from health and financial services to academic scholarships and career coaching.